Your customer is more important than the product or service you sell. And any given…
BRAND IDEAS: Create Your Desired Future
by Anne M. Berg
Great brands live to inspire the mind. It is here, in the human mind, where all reality exists. And since reality is fueled by ideas, it’s up to us to create worthy ones — ideas that engage the mind and touch the heart. Ideas that connect us to something deeper and remind us of something greater. Ideas that fill big mind space and create enduring brands.
Unfortunately, it’s not so easy to come up with a big, daring idea. It’s more fun to work on a cool logo. Or focus on making money. Or to be consumed with the trappings of business. But the idea comes first. And it’s imperative that your idea answers a real marketplace need. A clear customer pain point. Where do the best big ideas come from?
They come from paying attention. They come from knowing your audience. They come from the heart. If you’re formulating that big idea for a new brand or simply fine tuning an existing brand, your approach will make all the difference in your future success.
We’re in the business of demystifying brand strategy and clarifying brand ideas for executives and C-suites. Feel free to ask us to navigate on your behalf.