A clear and strong brand strategy accelerates brand performance and even business profitability. Your brand…
Blog
09/16/2021
CUSTOMER EXPERIENCE: Deliver Brand Value
People buy relevance. They buy relevant things from brands they trust. And effective branding helps people curate that
07/29/2021
BOLD CREATIVITY: Honor the Act of Creating
Our best creative solutions come from an emotional place within us. Sometimes through deep work that takes time.
03/25/2021
STRONG TRADEMARKS: Own Your Brand Name
A trademark is the only form of intellectual property that can last forever. Unlike copyrights and patents, trademarks
11/20/2020
UNWELCOME TRANSITIONS: Realize Your Future Possibilities
Nearly 25 years ago, I lost my agency job. Which essentially meant, I lost my identity. Then, as
11/18/2020
BRAND IDEAS: Create Your Desired Future
Great brands live to inspire the mind. It is here, in the human mind, where all reality exists.
11/09/2020
CORE PURPOSE: Guide Your Decision Making
Your purpose should inspire your team. And be a genuine expression of what you care most deeply about.
10/28/2020
CUSTOMER CENTRICITY: Create Your Winning Strategy
Your customer is more important than the product or service you sell. And any given relationship you nurture
10/25/2020
DEEP CURIOSITY: Care About Your Work
Remarkable branding is the result of combining big ideas with relentless attention to detail. This meaningful work starts
10/15/2020
CAREER PATH: Follow Your Intuition
When I attended St. Catherine University, a long time ago, I majored in English and minored in graphic