Blog

09/16/2021
Vyway - Customer Experience

CUSTOMER EXPERIENCE: Deliver Brand Value

People buy relevance. They buy relevant things from brands they trust. And effective branding helps people curate that

07/29/2021
Bold Creativity

BOLD CREATIVITY: Honor the Act of Creating

Our best creative solutions come from an emotional place within us. Sometimes through deep work that takes time.

03/25/2021
Strang Trademarks

STRONG TRADEMARKS: Own Your Brand Name

A trademark is the only form of intellectual property that can last forever. Unlike copyrights and patents, trademarks

11/20/2020
UNWELCOME TRANSITIONS

UNWELCOME TRANSITIONS: Realize Your Future Possibilities

Nearly 25 years ago, I lost my agency job. Which essentially meant, I lost my identity. Then, as

11/18/2020
Brand Ideas

BRAND IDEAS: Create Your Desired Future

Great brands live to inspire the mind. It is here, in the human mind, where all reality exists.

11/09/2020
Core Purpose

CORE PURPOSE: Guide Your Decision Making

Your purpose should inspire your team. And be a genuine expression of what you care most deeply about.

10/28/2020
Customer Centricity

CUSTOMER CENTRICITY: Create Your Winning Strategy

Your customer is more important than the product or service you sell. And any given relationship you nurture

10/25/2020
Deep Curiosity

DEEP CURIOSITY: Care About Your Work

Remarkable branding is the result of combining big ideas with relentless attention to detail. This meaningful work starts

10/15/2020
Care Path

CAREER PATH: Follow Your Intuition

When I attended St. Catherine University, a long time ago, I majored in English and minored in graphic