Strategy drives performance. Yet so many marketers rely on tactics alone to yield results. Asking…
Blog
11/20/2020
UNWELCOME TRANSITIONS: Realize Your Future Possibilities
Nearly 25 years ago, I lost my agency job. Which essentially meant, I lost my identity. Then, as… Read More
11/18/2020
BRAND IDEAS: Create Your Desired Future
Great brands live to inspire the mind. It is here, in the human mind, where all reality exists.… Read More
11/09/2020
CORE PURPOSE: Guide Your Decision Making
Your purpose should inspire your team. And be a genuine expression of what you care most deeply about.… Read More
10/28/2020
CUSTOMER CENTRICITY: Create Your Winning Strategy
Your customer is more important than the product or service you sell. And any given relationship you nurture… Read More
10/25/2020
DEEP CURIOSITY: Care About Your Work
Remarkable branding is the result of combining big ideas with relentless attention to detail. This meaningful work starts… Read More
10/15/2020
CAREER PATH: Follow Your Intuition
When I attended St. Catherine University, a long time ago, I majored in English and minored in graphic… Read More
10/07/2020
BRAND RELEVANCE: Choose Relevance Over Difference
It’s important to achieve brand distinction, yet it’s imperative to achieve brand relevance. For decades, marketers have focused… Read More
09/27/2020
BRAND STRATEGY: Drive Revenue and Profitability
A clear and strong brand strategy accelerates brand performance and even business profitability. Your brand strategy is a… Read More
07/29/2020
BRAND MISSION: Focus on the Why, Not the What
At his famous trial, Socrates proclaimed: “An unexamined life is not worth living.” He was later sentenced to… Read More
