Innovation is highly correlated with value creation and financial performance. And when it’s done well,…
CUSTOMER CENTRICITY: Create Your Winning Strategy
by Anne M. Berg
Your customer is more important than the product or service you sell. And any given relationship you nurture is ultimately a more valuable connection than any given sales transaction. Today’s great brands respect the interests of the customer above the interests of the brand. If you consider value to the customer your first priority, you’ll be serving all the stakeholders tied to your solution.
Tragically, our world is filled with irrelevant brands that fail to honor the customer. They talk at their customers, rather than with them. They emphasize key messages over key questions. They focus on talking points rather than listening opportunities. So what’s the best way to build a brand around the client?
Leverage the power of data. Invest in qualitative market research. Use personalization and customization. Rely on digital outreach platforms. Study human behavior. Understand neuromarketing. These actions will separate the winners from the losers.
If you’d like to get on the winning side of corporate customer centricity, reach out. We’d love to show you what works.