25 Years Driving Brand Performance

Club E Digital Live Stream Event

Wednesday — April 21, 2021, 12:00 Noon CST

Why Brand Strategy

Effective brand strategy elevates your marketplace awareness and eliminates marketplace confusion.

In turn, this work increases your revenue growth and also positions you for sustainable profitability.

If your offering is sound but your prospects aren’t buying, it’s likely because they don’t know, understand or trust your brand.

What You’ll Learn


Discover why branding matters and the key elements of brand strategy.


Understand the value of ownable brand names that are trademark worthy.


Connect the elusive dots between branding and marketing / sales.

About Anne M. Berg

Anne celebrates the 25th anniversary as the principal of Vyway® Market & Brand Strategy. Recognized for her keen sense of business and brand strategy, Anne helps clients accelerate the market performance of their brand and the profitability of their business. Anne Berg is a business strategist, brand demystifier, and impassioned logophile, known for her ability to bring order to chaos.

Vyway 25th Anniversary