Huebsch is a 125-year-old family business and we chose to entrust the process of reinventing our brand to Vyway. With Anne’s guidance, we conducted market research to determine what both our customers and employees thought about Huebsch. Based on those findings we developed a new positioning strategy and key messaging platform. We crafted a new brand promise and reworked our corporate identity. We also revisited our mission, vision and values, which served to focus our management team and the decisions we make in support of the brand. In truth, Vyway taught us what branding is all about and since branding will always be a work in progress, we continue to rely on Vyway for branding and marketing advice.
Our communications team finally won an ongoing discussion with marketing and our business unit regarding the need for a strategic approach to branding. Anne Berg came in clearly having reviewed our materials and situation. Anne talked about approach, strategy and process. Her work samples reflected a branding process that started from the ground and created a solid foundation. We left our first meeting feeling like Anne’s firm was able to grasp and articulate our challenges better than we were. We hired Anne and have since been working on a division-wide branding initiative. I don’t believe we would have gotten nearly as strong of a result if we’d selected a different agency.