Vyway Viewpoints

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Brand Names
December 18, 2019

BRAND NAMES: Own Your Trademark

by Anne M. Berg

At its creation point, your brand name has the opportunity of a lifetime to start out strong —

January 23, 2010

BRAND TRAP: Avoid generic brand names

by Anne M. Berg

There’s obvious appeal in selecting a descriptive, generic brand name. But when you do, the marketplace traps you

September 16, 2009

BRAND NAMING: Protect your investment

by Anne M. Berg

At the moment of its creation, your brand has the opportunity to start out strong. When you name

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