We chose to work with Anne at Vyway because of her strong reputation as a brand strategist with decades of experience in both brand naming and brand strategy. Her comprehensive approach to developing a brand platform that reflected our company vision, vantage, and voice helped bring clarity to the attributes our name needed to encompass. In addition to her wealth of experience, Anne is very engaging, dynamic, and easy to work with. Her attention to detail and quality results will ensure your satisfaction.

Anne Berg guided our entire leadership team through her Vision Vantage Voice methodology, which resulted in a clear and compelling platform of mission, vision, values content, along with competitive positioning and messaging work. Her process works very well. Anne is a good listener, a patient facilitator, and an effective leader, with an uncanny ability to draw insights from our group that define what we are really all about. We are thrilled with the work and have high praise for Anne and her team.

Ultimately, the Vyway [Vision Vantage Voice] framework proved to deliver the depth and breadth of clarity we needed. It will simplify and accelerate our integration work and guided us to quickly find congruity in our distinct yet allied brand strategies — strategies that will drive our decision making for years to come. Vyway stayed on budget and kept to an extremely tight timeline. I was impressed with their in-depth study of our company, their comprehensive approach, their on-point deliverables, and their exceptional professionalism.

We were introduced to Anne Berg in 2015 and have been fortunate to work with her over the past few years where she has thoughtfully led us to create a brand for a product we are proud to position in the market place. Anne listened to our story and carefully steered us through the valuable branding process - finding our product identity, logo and then communicating it through targeted messaging that is true to our mission. We feel more confident due to Anne’s ability to lead our marketing efforts; it’s as if our product is her product; she is all in! Anne’s dedication to the industry and her reputation in the business community is exemplary. Anne is fully connected to her professional network all of whom respect her talent. So when we need brochures or photography, she has a wealth of professionals at her fingertips: Discussion Facilitation. Computer Assistance. Logo, Brochure, Website Design (to name a few). Anne provides timely and consistent support, and when needed, tough coaching. We are honored to work with Vyway and delighted to know Anne Berg.

Anne and I have known each other for almost 5 years. She came to me highly recommended as someone I should get to know in the marketing and strategy space in the Twin-Cities. Based on Anne's depth of branding, I asked her to support the brand positioning for our Oil and Gas business. Anne led the workshop which included the business General Manager, Sales leadership, and myself as the Marketing leader for the business. Anne was able to quickly understand the business, competitive landscape, and help us define a clearer value proposition for our customers. This enabled us to build out several branding options which we could take back and evaluate against the enterprise guidelines. We were able to select one of the options and used it as a branding platform for future marketing efforts including new digital content. Anne's openness to share her wealth of knowledge with up-and-coming professionals and her professional drive is unique and very admirable. I have been lucky to get to know and work with Anne. She is a reliable and knowledgeable partner for any organization looking to drive commercial excellence in either marketing strategy or branding.