FOCUSED DISCIPLINE

Achieve your desired future

Our discussions can then move on to your particular envisioned future and your next audacious goal. What do you want to accomplish in the next decade? How will your reality change if you’re able to achieve it? What will be different about your future? Through vivid imagery, we’ll imagine your new reality. Your goal will be audacious. Your team will have conviction. Your future will be rewarding.

Now it’s time to talk strategy or “how will you get there.”
What are you trying to accomplish?
How do you intend to get from current reality to desired future?
Who is your customer?
What are you offering as a product or service?
How will you compete and win?
What’s your geographic reach?
Who is your competition?
What is your sustainable competitive advantage, your value proposition, and the unique activities necessary to deliver it?
What are the things you should be doing?
What are the things you should not be doing?
How will you implement and monitor the plan?
How will you motivate, inspire, and reward your people?

Once you have a clear strategic game plan, you can work on creating specific initiatives and tactics, along with roles and responsibilities, budgets and timelines to support the strategy.

Measure your continuing progress

Whether you use Balanced Scorecard or Traction or a custom model to track your progress, it’s critical to do so. What gets measured, gets done.

Typically, clients seek to track various strategic outcomes including: employee development, customer relationships, internal processes, solution innovation, and financial results.

Your team must align performance to support the new strategic plan. All team members must be in the right seats, on the right spaceship, going in the right direction. Having this clarity for you and your organization is priceless. As you’ve likely heard, success depends upon 1% vision and most importantly, 99% alignment.

Strategic Planning

Vyway services include:
  • Passion, Performance, Profit Strategy
  • Strategic planning facilitation
  • Employee communications programs
  • Corporate communications campaigns

Ask us how we can help you
achieve your strategic goals.
We’re eager to help.

LET’S TALK

Ask us how we can help you
achieve your strategic goals.
We’re eager to help.

LET’S TALK

TESTIMONIALS
I have had the pleasure of working with Anne on two significant projects: one a re-brand, the second a new-to-the-world brand. Anne truly understands strategy and competitive advantage and knows how to help her clients build lasting brands. She also has unique skills in business/product naming and understands the linkages between naming and trademark law. Her process helped us navigate these tricky waters successfully. Each time I have worked with Anne, she provided tremendous value through her wisdom, advice and counsel. I trust Anne implicitly and would give her the strongest possible recommendation.

Nat Porter

Managing Director, Nelson Architecture

I have worked with Anne as a business, brand, marketing and naming consultant for both a new and an existing entity. The most important thing to know about Anne is that she brings real value because she gets to the core of market and brand strategy and makes it come alive with strong marketing and communication plans and campaigns. She knows why a recommended approach should be followed and develops great passion for each business with which she works. Anne consistently raises the bar and is an excellent resource for a business committed to building brand value.

Kris Willardson

Marketing Director, Radius Track Corporation