Vyway Viewpoints
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Making Miracles: Believe in the Impossible
by Anne M. Berg
Ten years ago today, my mom died. Suddenly. She was nearly 89 years old and had just retired
CUSTOMER SERVICE: Elevate the Experience
by Anne M. Berg
A study in contrasts: have you ever had two distinct experiences where one exceeded your expectations and one
MARKET DEMAND: Ignite Customer Appeal
by Anne M. Berg
Great branding starts with a deep understanding of your customer concerns. The number one reason brands fail is
MEANINGFUL CONNECTIONS: Always Choose Yourself
by Anne M. Berg
We’re conditioned to protect ourselves from pain of all sorts. This conditioning tends to get in the way
DIGITAL PIVOTS: Know the Decentralization Trends
by Anne M. Berg
Are you ready for the WORLD WILD WEB of De-Fi and Web3 and NFTs? There are seismic shifts
CUSTOMER EXPERIENCE: Deliver Brand Value
by Anne M. Berg
People buy relevance. They buy relevant things from brands they trust. And effective branding helps people curate that
BOLD CREATIVITY: Honor the Act of Creating
by Anne M. Berg
Our best creative solutions come from an emotional place within us. Sometimes through deep work that takes time.
SAILBOAT RACING: Leverage the Resistance
by Anne M. Berg
Team competition gives us a chance to learn more about who we are. It exercises our ability to
STRONG TRADEMARKS: Own Your Brand Name
by Anne M. Berg
A trademark is the only form of intellectual property that can last forever. Unlike copyrights and patents, trademarks